Kinetic Sourcing Advisor, David Angotti’s, article on Facebook’s Latest Release
Facebook Debuts Smart Lists: Is Google+ in Trouble?
September 9, 2011 By David Angotti
Facebook Adds New FeaturesWhen Google+ launched in late June, it provided users with segmentation options that empowered them to selectively share information with friends and acquaintances. The segmentation options, which Google+ appropriately named “Circles,” allowed people to easily categorize relationships into Circles such as friends, family, or acquaintances. Finally, it was possible to share something with a close friend or family member and not broadcast that message to the other 500+ “friends” in your social network. The ability to create Circles and segment friends resulted in tens of millions of users, a feat that demanded Facebook’s attention.
Facebook recently began rolling out its latest update, which is most likely a response to the success experienced by Google+. The new Facebook update will vastly improve the quality of the Facebook user experience by automatically segmenting friends into one of the following categories (Smart Lists):
Friends you attended school with
Friends who live <50 miles from you
Friends you work with
In addition to the automatic segmentation (Smart Lists), Facebook is promoting a little-known feature that enables users to manually organize friends into a Friend List. This feature, which has been on Facebook for quite some time, allows Facebook users to manually segment friends in the following manner:
Restricted – People who you do not want to share information with
Acquaintances – People you do not want featured prominently in your News Feed
Close Friends – People you want to hear from often
The combination of Smart Lists, Friend Lists, and updated privacy settings will allow Facebook users to selectively and easily share information with their friends. Once a Facebook user’s friends have been segmented into a Smart List or Friend List, the user can share content with a specified list and filter the news feed by list. The increased competition between Facebook and Google+ should drive both services to become even better in the near future.
[Source Include: Facebook, ZDNet, & Mashable]
David Angotti
During my time at an educational startup, I gained direct experience related to all aspects of online marketing. My direct experience includes: business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding.
Tater’s Tips
Tater is our office bulldog who when not sleeping, drooling or eating does market research and analysis to collaborate on our blog, enjoy!
Tater’s Tips:
Advice to consider before going on a Technical Interview:
- Punctuality is the key to success so try to come 5-10 minutes before interview time. Before an interview, the feelings of self-doubt and anxiousness are heightened so prepare mentally to overcome your feelings and never break your self-confidence.
- Maintain constant eye contact and know that presentation skills (i.e. handshake, eye contact, clarity and directness of speech) are often what get you the job.
- Aim to be genuinely energetic and interested…also, try to demonstrate through your answers that you take initiative and learn/overcome problems fast.
- Before going to interview, recall all technical terms, formulas and flow charts so that you can easily answer all questions as the employer can ask all questions related to your field.
- You can take your slides, presentation work or any other technical work which you have done during your study or previous employment….this can often make you look on top of your game!
- If you are applying for the post of web developer or any programmer like Java or C++ then get ready for a test that will allow you to demonstrate your expertise in coding and problem solving
- Companies not only want technical perfections but they also see good communication and creativity skills in employees….this economic climate has caused companies to really want “bang for their buck.”
Show yourself relaxed and comfortable, keep a smile on your face…this will allow you to put yourself at ease and not give off any feelings of anxiety or worry.
